I’m a product, experience and design leader with 12+ years of experience helping organisations turn complex customer, business and organisational problems into products and experiences that work.

My experience spans the full product lifecycle — from discovery, opportunity framing and product strategy through service and product design, interaction design, design systems, implementation and adoption.

I’ve led multidisciplinary teams, design organisations and complex programs, including a 14-month secondment as Group Head of Design at BOQ Group, where I led a 15-person design team across BOQ, ME Bank and Virgin Money.

I’m at my best when there’s ambiguity to work through: bringing people together, making sense of competing needs and constraints, and creating enough clarity for teams to make good decisions and move forward.

I also like staying close to the work. Whether that means facilitating discovery, shaping a product vision, reviewing an interaction, prototyping an idea or helping a team work through a difficult decision, I believe strong design leadership comes from understanding both the strategy and the detail.

My Approach

Create clarity: I help teams make sense of complex problems, establish direction and turn broad opportunities into decisions, priorities and practical next steps.

Connect strategy to delivery: I work across the full product lifecycle, connecting customer needs and business priorities with technical feasibility and the realities of delivery.

Lead through people: I create the conditions for designers and multidisciplinary teams to do their best work, providing direction when it’s needed, removing blockers and giving people the space and trust to lead.

Stay close to the work: I’m a leader, but still a designer. I stay involved in discovery, concepting, prototyping and experience thinking where my contribution can create clarity or momentum.

What Drives Me

I’m most energised by work where design can influence more than the interface — shaping the product itself, the decisions behind it and the way teams work together to create it.

After more than a decade in consulting, I’m increasingly interested in opportunities to shape longer-term product and experience direction, build strong design cultures and help organisations navigate what AI is changing about the products and services we create.

The work I enjoy most combines ambitious thinking with practical delivery: taking something complex or uncertain and helping a team turn it into something useful, coherent and real.

Core Values

These principles shape how I lead and work with others:

• Humility over ego

• Clarity over ambiguity

• Purposeful direction over activity

• Empowerment over control

• Trust over micromanagement

Outside Work I Enjoy

• Spending time with my family

• Cheering on my boys at soccer

• Trail running and surfing

• Baking bread and obsessing over good coffee

• Building, fixing and making things around the house